Duane Sorenson’s first customers gave it to him straight: They loved what he was doing with coffee—but they gave his business a year.
That was November 1999, and Sorenson had just quit his head roasting job at Lighthouse Roasters Fine Coffees, bought a 5-kilo coffee roaster for $8,300 (emptying out his savings account) and set up a small roastery and café called Stumptown Coffee Roasters in a run-down area in Southeast Portland, Ore. It was, Sorenson felt, his duty.
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(Source: entrepreneur.com, via ohhfrontier)
